Why Video

Video has many advantages over traditional real estate photos. 

outside of market buyers

Many real estate markets are located in areas where it is difficult to view properties easily such as vacation homes, remote homes and farms. Video gives the buyer a clear understanding of the property so they are excited to travel to see the property and more invested to make an offer. 58% of buyers want and expect to see video of a home they’re looking at online. This number jumps to 69% when they are looking at homes outside the market in which they currently live.

MORE PEOPLE SEEING YOUR PROPERTIES

Research has shown users are more likely to view properties with video. On top of that, they will stay 800% longer on a site with video. More eyes and more hours on your site means more contacts and engagements which lead to sales. In an eye-mapping study of Search Engine Results Pages (SERPs), video results commanded much more attention.

sellers see it as an essential tool

73% of homeowners say they are more likely to list their home with an agent who offers to create a video for their property. 71% of consumers say that video is the best way to bring product features to life.

SOURCE: Forrester Research, comScore, Online Publishers Association, NAR, Nielsen, PEW Research, Cisco, KissMetrics, Multi Channel Merchant, eMarketer